Content is one of the most valuable assets of any organization. How you communicate to your audience has a significant impact on your bottom line. The key to a successful communications strategy is to define who you are, what you want to say, and to whom you are speaking.
By analyzing existing web, print and social content, we can identify opportunities for improving your communications. A content inventory becomes the basis of your governance plan, defining content owners, policies, and workflows. This helps you to plan for your ongoing content development needs and resources, and ensures consistent messaging.
Content strategy also informs the architecture of your website and identifies categories of information to provide structure and organization for improved content consumption by your audience and search engines.
Once you know what you want to say and to whom, you can develop an editorial calendar to plan the formats and distribution channels that you will get the most visibility and traction with your audience.