Strategy and Consulting

It may seem obvious, but any communications project must meet two fundamental requirements – serving your business goals and serving your audience. When you define your desired outcomes and the process to get there, you are ensured of measurable results. We will get all stakeholders on the same page in understanding why we are undertaking the project and what results we want to achieve. You can engage us to help you determine what you want from your web project, or for a full design/build implementation.

  • Mission, vision and values
  • Audience analysis
  • Messaging
  • Competitive landscape
  • Differentiation
  • Business processes
  • Content and architecture
  • Brand elements – logo, graphics, fonts, color palette

silhouette of two men in hats and briefcase

Branding and Identity

Often the first, and sometimes the only, interaction your audience has with your brand is on your website. The type of content, the tone and message, the appearance all play into their perception of your brand.

Brand is the emotional reaction that the public has to your organization. Working together with your internal stakeholders and your audience, you can identify not only how you want to be perceived, but how you are actually being perceived.

Though a combination of exercises, discussions, storytelling and review, we will bring clarity to your brand – both the brand that you are and the brand that you want to be. We will provide recommendations for applying our findings across your content, graphics, and messaging channels.

talk balloons of social channels

Digital Strategy

The web continues to be an ever-changing frontier. Our job is to keep up with the tools and trends so that you can make the best decisions for your digital strategy.

A needs assessment can evaluate your existing processes to determine how they can be improved in the digital space. We develop requirements that will align with your business goals and provide guidance to turn these recommendations into a sustainable plan for your organization.

Our evaluation will help you to improve your organization’s operations, better manage available resources, and provide your audience with tools needed to interact with your organization.

file folder with Aa fonts

Content Strategy

Content is one of the most valuable assets of any organization. How you communicate to your audience has a significant impact on your bottom line. The key to a successful communications strategy is to define who you are, what you want to say, and to whom you are speaking.

By analyzing existing web, print and social content, we can identify opportunities for improving your communications. A content inventory becomes the basis of your governance plan, defining content owners, policies, and workflows. This helps you to plan for your ongoing content development needs and resources, and ensures consistent messaging.

Content strategy also informs the architecture of your website and identifies categories of information to provide structure and organization for improved content consumption by your audience and search engines.

Once you know what you want to say and to whom, you can develop an editorial calendar to plan the formats and distribution channels that you will get the most visibility and traction with your audience.